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English Books Business/Management Marketing |
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Principles of Marketing, 3/e **
by author YUSNIZA KAMARULZAMAN,
NOR KHALIDAH ABU,
Key Features:
• Designed in line with the undergraduate syllabus of marketing prescribed in the Malaysian public and private universities
• Wide topic coverage suitable for quick revision of principles of marketing
• Provides Case Application and current examples from Malaysia and other countries
• Includes Discussion Questions and answer guides in every chapter for better grasp of topics
• Highlight important concepts using suitable charts, tables and figures for quick review and recall
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Status : Out of Stock
Retail Price : RM35.90
Now Offer : RM35.90
ISBN:
9789834721381
Category:
Marketing
Format:
KULIT NIPIS
Publication Date:
2017
Publisher :
OXFORD
Pages:
350
Dimensions (mm):
170 x 245 x 17
Weight:
0.65
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